Fostering care

Since 1960, we have built our business on care—the foundation of our products, our services, and the relationships we nurture. 

Our motto, caring for you with a tender touch,” reflects our purpose and belief in the power of care. It drives our innovation, shapes our standards, and strengthens the trust millions of East Africans place in our brands every day. 

65 +
Years of excellence
Trusted Quality
Industry recognition
7+
Trusted brands
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Our flagship brand - Tena

Kenya’s leading premium tissue brand,Tena delivers exceptional softness, trusted strength, and consistent quality for a truly world-class experience. What began as a toilet paper brand has evolved into a symbol of everyday luxury, bringing comfort and refinement to every corner of the home. 

More than tissue paper, Tena represents a commitment to care, comfort, and everyday indulgence. Designed for use across the bathroom, kitchen, and beyond, Tena products offer reliable performance and accessible luxury you can trust.

At the heart of the brand is our promise: #TLC – Tena Love & Care. Through continuous innovation, we ensure every product bearing the Tena name meets the highest standards—standing confidently alongside leading global hygiene brands. 

Brands that touch lives

Our portfolio of trusted brands serves millions of East Africans daily, from premium healthcare products to essential hygiene solutions.

Building thriving communities, changing lives

Creating lasting impact through partnerships that uplift children, empower girls, and strengthen communities

Why trust African Cotton

65+ Years Experience
More than half a century of excellence in hygiene and healthcare products
Quality Assurance
Rigorous quality control ensuring safe, reliable products
Healthcare Trusted
Number one choice across hospitals and healthcare facilities
Social Responsibility
Committed to community development and social causes
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